Brief Bio

Research Staff member of the MIT Laboratory for Computer Science (MIT-LCS),  Dr. Greene completed his PhD in Theoretical Physics at the University of Toledo in 1973. Since he joined the MIT-LCS in 1986, he has worked on a variety of computer projects.  For the period 2000 - 2002, Dr. Greene is on leave from MIT to the National Science Foundation. He is Senior Program Director for Advanced Networking Infrastructure in the ANIR division of the CISE directorate of the NSF. Recently working with Tim Berners-Lee he helped  establish at MIT-LCS the World Wide Web Consortium (W3C), building both consortium membership and the  world wide team membership.  Prior to that he managed the MIT-LCS Project SCOUT 128 node CM5 super computer, used by LCS Computer Scientists and Physicists, Biologists, Oceanographers and other computational scientists at MIT, Harvard and BU. Dr. Greene's computer career activities have spanned the time from Main Frames to minicomputers, to workstations, to personal computers to the present Internet world of the World Wide Web.

Brief Bio

David A. Marca is on the Adjunct Faculty at the University of Phoenix and at Boston University. His six books and 22 papers cover e-Business, e-Commerce, business process reengineering, and software engineering. He holds a patent in workflow technology. The IEEE has published his latest book, “Open Process Frameworks: Patterns for the Adaptive e-Enterprise.” David is also President of OpenProcess, Inc. – an e-Business consulting firm since 1997 – that helps firms implement workforce management and e-Business solutions. He has consulted in Italy, Norway, Mexico and the United States. David is a member of the Institute of Electrical and Electronic Engineers (IEEE), the Association for Computing Machinery (ACM), and the Project Management Institute (PMI).

Abstract:

In the 15th century, the Portuguese Rudder was the tool for navigating uncharted waters. Today, the e-Business strategy serves a similar purpose on the ocean of electronic commerce:

Some forces of electronic commerce create uncertainty and hurt businesses:
a) reintermediation and disintermediation,
b) declining transactional costs,
c) displacement due to an industry standard solution,
d) mandatory compliance to regulations and contract terms.

Mr. Marca will discuss these forces and present e-Business strategy for mitigating their unwanted effects:
a) e-Organization that adapts to the customer,
b) e-Connections to create new value,
c) e-Marketing to address pre-order customer needs,
d) e-Contract, written in XML, which formalizes trust.